FAQ
Frequently asked questions.
Everything you need to know before getting started.
The basics
What is a value bet?
A value bet exists when a bookmaker offers odds that are higher than the true probability of an outcome. For example, if a horse has a true 25% chance of winning, but a bookmaker is offering odds implying a 17% chance, that gap represents positive expected value — the bet is "worth more" than it costs.
How does Bettr Edge find value bets?
Our automated system monitors odds on US horse races across major UK bookmakers every night from 5pm to 11pm GMT. When odds at one bookmaker diverge significantly from the consensus price — clearing a 35% edge threshold — an alert is generated and sent to members immediately.
Which races do you cover?
US horse racing only. We focus on evening meetings that overlap with UK bookmaker trading hours — typically tracks like Churchill Downs, Gulfstream Park, Santa Anita, Finger Lakes, and Thistledown.
Which bookmakers do I need?
We don't name specific bookmakers publicly. Members are expected to hold accounts with a range of major UK bookmakers to act on alerts. The more accounts you have, the more alerts you'll be able to take.
Alerts
How many alerts should I expect?
It varies. Some nights produce several alerts; quiet nights may produce none. We only alert when the edge is genuinely there — we don't lower the bar to inflate activity. Expect an average of 1–3 alerts on active nights.
How quickly are alerts sent?
Within seconds of the edge being detected. Odds move fast and windows close quickly — the system is built for speed.
How do I receive alerts?
Via push notifications directly to your phone. You'll need to install Bettr Edge as a web app on your home screen (works on iOS 16.4+ and Android) and enable notifications. Full setup instructions are provided after sign-up.
What does an alert contain?
Each alert shows the horse name, track, race time (GMT), the edge percentage, and the odds available. Bookmaker names are not included in the alert itself.
Results and performance
Do you publish your results?
Yes — every alert sent and every result settled is logged and visible to all members. Wins and losses. No cherry-picking, no asterisks.
What strike rate should I expect?
Historically around 28% of bets win outright. Value betting is a long-term strategy — individual results are noisy, but the edge compounds over a large sample.
Can I expect to make a profit?
Value betting, by definition, has positive expected value over the long run. However, there will be losing runs, and past performance does not guarantee future results. We're an information service — we identify value, we don't promise outcomes.
How are results settled?
Results are settled as Won, Lost, Placed, Non-Runner, or Void, with a profit/loss in points (where 1 point = 1 unit staked). We aim to settle all results the same night.
Pricing and account
How much does it cost?
£39.99 per month. No annual contract — month to month only. Cancel any time from your account settings.
Is there a discount for early members?
Yes. Use code FOUNDERS30 at checkout for 30% off your first month — that's £27.99 instead of £39.99.
Can I cancel at any time?
Yes. Cancel any time from your account settings. You'll retain access until the end of your current paid period — no pro-rata refunds.
What payment methods do you accept?
All major credit and debit cards via Stripe. No PayPal or crypto.